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Environmental factors in the management of new product development: Theoretical framework and some empirical evidence from the white goods industry

Environmental factors in the management of new product development: Theoretical framework and some empirical evidence from the white goods industry

Dr Nigel Roome; Mark Hinnells
  • 作者Dr Nigel Roome; Mark Hinnells
  • 卷第2卷
  • 期第2期
  • 印刷ISSN0964-4733
  • 电子ISSN1099-0836
  • 文件大小1471.56KB
  • 发表时间1993
  • DOI10.1002/bse.3280020202
  • 页码12-27
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