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Advertising Repetition and Variation Strategies: Implications for Understanding Attitude Strength

Advertising Repetition and Variation Strategies: Implications for Understanding Attitude Strength

Curtis P. Haugtvedt, David W. Schumann, Wendy L. Schneier and Wendy L. Warren

期刊名称Journal of Consumer Research
作者Curtis P. Haugtvedt, David W. Schumann, Wendy L. Schneier and Wendy L. Warren
卷第21卷
期第1期
印刷ISSN0093-5301
电子ISSN1537-5277
文件大小436.25KB
发表时间1994-06
DOI10.2307/2489749
页码176-189

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