WINSTAT 2.0 [Computer Software];SYSTAT 5.02 [Computer Software];SPSS 6.0 [Computer Software]
- 期刊名称Journal of Marketing Research
- 作者Review by: Scott M. Smith and David B. Whitlark
- 卷第31卷
- 期第1期
- 印刷ISSN0022-2437
- 文件大小307.77KB
- 发表时间1994-02
- DOI10.2307/3151956
- 页码141-147
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