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Relationship Marketing: Successful Strategies for the Age of the CustomerRegis McKenna Addison Wesley Publishing Company

Relationship Marketing: Successful Strategies for the Age of the CustomerRegis McKenna Addison Wesley Publishing Company

Review by: Thomas F. Stafford
  • 期刊名称The Journal of Personal Selling and Sales Management
  • 作者Review by: Thomas F. Stafford
  • 卷第14卷
  • 期第2期
  • 印刷ISSN0885-3134
  • 文件大小393.87KB
  • 发表时间1994
  • DOI10.2307/40471535
  • 页码84-85
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