海量图书期刊资源,随时随地畅享阅读乐趣
Demarketing as a Differentiation StrategyEitan Gerstner, James Hess and Wujin Chu · Marketing Letters · 1993
Controlling product returns in direct marketingJames D. Hess; Wujin Chu; Eitan Gerstner · 1996
Controlling Product Returns in Direct MarketingJames D. Hess, Wujin Chu and Eitan Gerstner · Marketing Letters · 1996
Costs and Benefits of Hard-SellChu, Wujin; Gerstner, Eitan; Hess, James D. · Journal of Marketing Research · 1995
Costs and Benefits of Hard-SellWujin Chu, Eitan Gerstner and James D. Hess · Journal of Marketing Research · 1995