Book Review: Marketing Research: An Applied Orientation
- 期刊名称Journal of Marketing Research
- 作者Kahle, Lynn R.
- 卷第31卷
- 期第1期
- 印刷ISSN0022-2437
- 电子ISSN1547-7193
- 文件大小504.90KB
- 发表时间1994-02
- DOI10.1177/002224379403100112
- 页码137-139
Branding strategyRichard C. Leventhal · 1996
The Information SuperhighwayLeventhal, Richard C. · Journal of Customer Service in Marketing & Management · 1997
Creative Selling Todayby Stan KossenReview by: Richard C. Leventhal · Journal of Marketing · 1978
The importance of marketingLeventhal, Richard C. · Strategic Direction · 2005
Brand tribalism: an anthropological perspectiveC. Leventhal, Richard; A. Taute, Harry; Sierra, Jeremy · Journal of Product & Brand Management · 2014
HMO versus Private Care Medical SystemsLeventhal, Richard C. · Health Marketing Quarterly · 1992
The Marketing of Physician's Services:Leventhal, Richard C. · Health Marketing Quarterly · 1995
Product lifecycle management in pharmaceuticalsPrajapati, V.; Dureja, H. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2012
Cultural obstacles to market orientationHarris, Lloyd C. · Journal of Marketing Practice: Applied Marketing Science · 1996
Global medical marketingSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2014
Market segmentationHoek, Janet; Gendall, Philip; Esslemont, Don · Journal of Marketing Practice: Applied Marketing Science · 1996
Small businesses’ motivesCrick, Dave; Chaudhry, Shiv · Journal of Marketing Practice: Applied Marketing Science · 1997
Developments in airline marketing practiceDriver, John C. · Journal of Marketing Practice: Applied Marketing Science · 1999
Heralds of changeSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013
Time marches onSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013