发现好书期刊,享受阅读乐趣

海量图书期刊资源,随时随地畅享阅读乐趣

Strategic marketing fit in manufacturer-retailer relationships: Price leaders versus merchandise differentiators

Strategic marketing fit in manufacturer-retailer relationships: Price leaders versus merchandise differentiators

Gerald E. Smith; Meera P Venkatraman; Lawrence H. Wortzel
  • 作者Gerald E. Smith; Meera P Venkatraman; Lawrence H. Wortzel
  • 卷第71卷
  • 期第3期
  • 印刷ISSN0022-4359
  • 文件大小1576.16KB
  • 发表时间1995
  • DOI10.1016/0022-4359(95)90027-6
  • 页码297-315
← 返回【学霸图书馆】主页