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The Role of Marketing Research and Decision Systems in the Marketing Process

The Role of Marketing Research and Decision Systems in the Marketing Process

Busbin, James W.
  • 期刊名称Journal of Nonprofit & Public Sector Marketing
  • 作者Busbin, James W.
  • 卷第2卷
  • 印刷ISSN1049-5142
  • 电子ISSN1540-6997
  • 文件大小701.15KB
  • 发表时间1995-03-03
  • DOI10.1300/j054v02n02_10
  • 页码167-190
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