Implications for Asymmetry, Nonproportionality, and Heterogeneity in Brand Switching from Piece-Wise Exponential Mixture Hazard Models
- 期刊名称Journal of Marketing Research
- 作者Michel Wedel, Wagner A. Kamakura, Wayne S. Desarbo and Frenkel Ter Hofstede
- 卷第32卷
- 期第4期
- 印刷ISSN0022-2437
- 文件大小1164.49KB
- 发表时间1995-11
- DOI10.2307/3152180
- 页码457-462
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