Market segmentation based on age and attitude toward the past: Concepts, methods, and findings concerning nostalgic influences on customer tastes

• 作者Morris B. Holbrook; Robert M. Schindler
• 卷第37卷
• 期第1期
• 文件大小1330.61KB
• 发表时间1996
• DOI10.1016/0148-2963(96)00023-9
• 页码27-39