Impact of Dominance and Relatedness on Brand Extensions
- 期刊名称Journal of Consumer Psychology
- 作者Paul M. Herr, Peter H. Farquhar and Russell H. Fazio
- 卷第5卷
- 期第2期
- 印刷ISSN1057-7408
- 文件大小654.29KB
- 发表时间1996
- DOI10.2307/1480604
- 页码135-159
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