The Value of Purchase History Data in Target Marketing
- 期刊名称Marketing Science
- 作者Peter E. Rossi, Robert E. McCulloch and Greg M. Allenby
- 卷第15卷
- 期第4期
- 印刷ISSN0732-2399
- 电子ISSN1526-548X
- 文件大小710.48KB
- 发表时间1996
- DOI10.2307/184168
- 页码321-340
New BooksH. R. Mackintosh, H. Wildon Carr, W. L. Lorimer, James Lindsay, J. Laird, Helen Bosanquet, John Edgar, A. E. Taylor, W. L. M., M., W. D. Ross, A. Wolf and S. J. Chapman · Mind (New Series) · 1912
Zur EisenanalyseA. Ledebur; J. W. Westmoreland; J. Sp. Parker; Th. W. Hogg; V. Eggertz; F. A. Emmerton; Benjamin B. Wright; J. B. Mackintosh; J. W. Cabot; F. P. Dewey; N. H. Muhlenberg; Thomas M. Drown; F. H. Williams · 1883
New BooksH. R. MacKintosh, C. D. Broad, A. E. T., W. McD., J. W. W. and W. Anderson · Mind (New Series) · 1915
New BooksJohn Handyside, D. W. T., H. R. Mackintosh, W. R. Boyce Gibson, A. A. B., M. H. Wood, James Seth, St. Cyres and Norman Smith · Mind (New Series) · 1908
New BooksAlice Woods, G. A. Johnston, J. W. W., H. W. C., H. R. Mackintosh, R. F. Alfred Hoernle, S. A., W. Anderson, F. C. S. Schiller, C. D. B. and P. E. B. Jourdain · Mind (New Series) · 1915
Book reviewsFisher, Gerald H.; Levelt, W. J. M.; Macphail, Euan M.; Davis, R.; Glucksberg, S.; Still, A. W.; Gray, J. A.; Booth, D. A.; Macworth, Alan; Glucksberg, S.; Herberg, L. J.; Macphail, Euan M.; Mackintosh, N. J.; Muntz, W. R. A. · Quarterly Journal of Experimental Psychology · 1974
Economic Problems of the Prairie ProvincesBladen, V. W.; Mackintosh, W. A.; Clark, A. B.; Elliott, G. A.; Swanson, W. W. · The Canadian Journal of Economics and Political Science · 1935
PERSONALIAS. A. Wilcox; W. A. Hoy; James Mackintosh · 1952
Mayoral Candidates, Social Class, and Representation in American CitiesKirkland, Patricia A. · Journal of Political Institutions and Political Economy · 2020
Rational Expectations and the Cobweb TheoryB. Peter Pashigian · Journal of Political Economy · 1970
ConvergenceRobert J. Barro and Xavier Sala-i-Martin · Journal of Political Economy · 1992
Information and Consumer BehaviorPhillip Nelson · Journal of Political Economy · 1970
Aggregate Dynamics and Staggered ContractsJohn B. Taylor · Journal of Political Economy · 1980
Does Competition Kill Corruption?Journal of Political Economy · 1997
The Marshallian Demand CurveMilton Friedman · Journal of Political Economy · 1949
Perfect Competition, Historically ContemplatedGeorge J. Stigler · Journal of Political Economy · 1957