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Redefining new product development teams: learning to actualize consumer contributions

Redefining new product development teams: learning to actualize consumer contributions

Pitta, Dennis A.; Franzak, Frank; Prevel Katsanis, Lea
  • 期刊名称Journal of Product & Brand Management
  • 作者Pitta, Dennis A.; Franzak, Frank; Prevel Katsanis, Lea
  • 卷第5卷
  • 期第6期
  • 印刷ISSN1061-0421
  • 文件大小152.09KB
  • 发表时间1996-12
  • DOI10.1108/10610429610152831
  • 页码48-60
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