Critical issues in implementing marketing
- 期刊名称Journal of Marketing Practice: Applied Marketing Science
- 作者Meldrum, Mike
- 卷第2卷
- 期第3期
- 印刷ISSN1355-2538
- 文件大小62.28KB
- 发表时间1996-09
- DOI10.1108/eum0000000004297
- 页码29-43
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