Making a brand travel
- 期刊名称Journal of Brand Management
- 作者Anholt, Simon
- 卷第3卷
- 期第6期
- 印刷ISSN1350-231X
- 电子ISSN1479-1803
- 文件大小722.65KB
- 发表时间1996-6
- DOI10.1057/bm.1996.17
- 页码357-364
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