Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs
- 期刊名称Marketing Science
- 作者Peter J. Lenk, Wayne S. DeSarbo, Paul E. Green and Martin R. Young
- 卷第15卷
- 期第2期
- 印刷ISSN0732-2399
- 电子ISSN1526-548X
- 文件大小913.80KB
- 发表时间1996
- DOI10.2307/184192
- 页码173-191
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