Using Demonstration to Increase New Product Acceptance: Controlling Demonstration Time
- 期刊名称Journal of Marketing Research
- 作者Heiman, Amir; Muller, Eitan
- 卷第33卷
- 期第4期
- 印刷ISSN0022-2437
- 电子ISSN1547-7193
- 文件大小1228.13KB
- 发表时间1996-11
- DOI10.1177/002224379603300404
- 页码422-430
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