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Sources of effectiveness in the business‐to‐business sales organization

Sources of effectiveness in the business‐to‐business sales organization

Piercy, Nigel F.; Cravens, David W.; Morgan, Neil A.
  • 期刊名称Journal of Marketing Practice: Applied Marketing Science
  • 作者Piercy, Nigel F.; Cravens, David W.; Morgan, Neil A.
  • 卷第3卷
  • 期第1期
  • 印刷ISSN1355-2538
  • 文件大小257.81KB
  • 发表时间1997-03
  • DOI10.1108/EUM0000000004320
  • 页码45-71
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