Sources of effectiveness in the business‐to‐business sales organization
Piercy, Nigel F.; Cravens, David W.; Morgan, Neil A.
- 期刊名称Journal of Marketing Practice: Applied Marketing Science
- 作者Piercy, Nigel F.; Cravens, David W.; Morgan, Neil A.
- 卷第3卷
- 期第1期
- 印刷ISSN1355-2538
- 文件大小257.81KB
- 发表时间1997-03
- DOI10.1108/EUM0000000004320
- 页码45-71