Characteristics of competing marketing strategies when defending market leadership
- 期刊名称Journal of Strategic Marketing
- 作者Stasch, Stanley F.; Ward, John
- 卷第5卷
- 期第1期
- 印刷ISSN0965-254X
- 电子ISSN1466-4488
- 文件大小449.21KB
- 发表时间1997-01
- DOI10.1080/096525497346857
- 页码23-49
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