Place‐based marketing strategies, brand equity and vineyard valuation
- 期刊名称Journal of Product & Brand Management
- 作者Thode, Stephen F.; Maskulka, James M.
- 卷第7卷
- 期第5期
- 印刷ISSN1061-0421
- 文件大小168.58KB
- 发表时间1998-10
- DOI10.1108/10610429810237673
- 页码379-399
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