Reviews and Communications
- 期刊名称Journal of Macromarketing
- 作者Savitt, R.
- 卷第18卷
- 期第2期
- 印刷ISSN0276-1467
- 文件大小624.97KB
- 发表时间1998-12-01
- DOI10.1177/027614679801800209
- 页码171-173
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