The Stochastic Modeling of Purchase Intentions and Behavior
Martin R. Young, Wayne S. DeSarbo and Vicki G. Morwitz
- 期刊名称Management Science
- 作者Martin R. Young, Wayne S. DeSarbo and Vicki G. Morwitz
- 卷第44卷
- 期第2期
- 印刷ISSN0025-1909
- 电子ISSN1526-5501
- 文件大小473.32KB
- 发表时间1998-02
- DOI10.2307/2634495
- 页码188-202