Explaining the Familiarity-Liking Relationship: Mere Exposure, Information Availability, or Social Desirability?
- 期刊名称Marketing Letters
- 作者Aric Rindfleisch and J. Jeffrey Inman
- 卷第9卷
- 期第1期
- 印刷ISSN0923-0645
- 电子ISSN1573-059X
- 文件大小1338.94KB
- 发表时间1998-02
- DOI10.2307/40216139
- 页码5-19
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