Fundamental Issues and Directions for Marketing || Marketing in the Network Economy
Ravi S. Achrol and Philip Kotler
- 期刊名称Journal of Marketing
- 作者Ravi S. Achrol and Philip Kotler
- 卷第63卷
- 印刷ISSN0022-2429
- 文件大小2714.07KB
- 发表时间1999
- DOI10.2307/1252108
- 页码146-163