Brand v reputation: Managing an intangible asset
- 期刊名称Journal of Brand Management
- 作者Frost, Alison Rankin; Cooke, Chris
- 卷第7卷
- 期第2期
- 印刷ISSN1350-231X
- 电子ISSN1479-1803
- 文件大小523.91KB
- 发表时间1999-11
- DOI10.1057/bm.1999.42
- 页码81-87
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