The Theory of Multimarket Competition: A Synthesis and Implications for Marketing Strategy
- 期刊名称Journal of Marketing
- 作者Jayachandran, Satish; Gimeno, Javier; Varadarajan, P. Rajan
- 卷第63卷
- 期第3期
- 印刷ISSN0022-2429
- 电子ISSN1547-7185
- 文件大小2165.15KB
- 发表时间1999-07
- DOI10.1177/002224299906300304
- 页码49-66
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