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Combining value and price to make purchase decisions in business markets

Combining value and price to make purchase decisions in business markets

James C Anderson; James B.L Thomson; Finn Wynstra

作者James C Anderson; James B.L Thomson; Finn Wynstra
卷第17卷
期第4期
印刷ISSN0167-8116
文件大小197.10KB
发表时间2000
DOI10.1016/s0167-8116(00)00029-x

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