Building e-support for cause-related marketing through strategic alliances
- 作者L. Jean Harrison-Walker; Kathleen M. Williamson
- 卷第5卷
- 期第3期
- 印刷ISSN1465-4520
- 电子ISSN1479-103X
- 文件大小428.18KB
- 发表时间2000
- DOI10.1002/nvsm.117
- 页码248-259
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