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Descriptive and evaluative attributes: what relevance to marketers?

Descriptive and evaluative attributes: what relevance to marketers?

Hoek, Janet; Dunnett, Jason; Wright, Malcolm; Gendall, Philip
  • 期刊名称Journal of Product & Brand Management
  • 作者Hoek, Janet; Dunnett, Jason; Wright, Malcolm; Gendall, Philip
  • 卷第9卷
  • 期第6期
  • 印刷ISSN1061-0421
  • 文件大小271.77KB
  • 发表时间2000-11
  • DOI10.1108/10610420010356993
  • 页码415-435
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