Descriptive and evaluative attributes: what relevance to marketers?
Hoek, Janet; Dunnett, Jason; Wright, Malcolm; Gendall, Philip
- 期刊名称Journal of Product & Brand Management
- 作者Hoek, Janet; Dunnett, Jason; Wright, Malcolm; Gendall, Philip
- 卷第9卷
- 期第6期
- 印刷ISSN1061-0421
- 文件大小271.77KB
- 发表时间2000-11
- DOI10.1108/10610420010356993
- 页码415-435