Strategic Interdependence in Organizations: Deconglomeration and Marketing Strategy
Varadarajan, P. Rajan; Jayachandran, Satish; White, J. Chris
- 期刊名称Journal of Marketing
- 作者Varadarajan, P. Rajan; Jayachandran, Satish; White, J. Chris
- 卷第65卷
- 期第1期
- 印刷ISSN0022-2429
- 文件大小127.16KB
- 发表时间2001-01
- DOI10.1509/jmkg.65.1.15.18129
- 页码15-28