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Interpreting Consumer Perceptions of Advertising: An Application of the Zaltman Metaphor Elicitation Technique

Interpreting Consumer Perceptions of Advertising: An Application of the Zaltman Metaphor Elicitation Technique

Coulter, Robin A.; Zaltman, Gerald; Coulter, Keith S.

期刊名称Journal of Advertising
作者Coulter, Robin A.; Zaltman, Gerald; Coulter, Keith S.
卷第30卷
期第4期
印刷ISSN0091-3367
电子ISSN1557-7805
文件大小4217.90KB
发表时间2001-12
DOI10.1080/00913367.2001.10673648
页码1-21

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