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Managing Customer-Initiated Contacts with Manufacturers: The Impact on Share of Category Requirements and Word-of-Mouth Behavior

Managing Customer-Initiated Contacts with Manufacturers: The Impact on Share of Category Requirements and Word-of-Mouth Behavior

Douglas Bowman and Das Narayandas

期刊名称Journal of Marketing Research
作者Douglas Bowman and Das Narayandas
卷第38卷
期第3期
印刷ISSN0022-2437
文件大小3309.11KB
发表时间2001-08
DOI10.2307/1558524
页码281-297

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