Increasing the persuasiveness of a service guarantee: the role of service process evidence
- 期刊名称Journal of Services Marketing
- 作者Marmorstein, Howard; Sarel, Dan; Lassar, Walfried M.
- 卷第15卷
- 期第2期
- 印刷ISSN0887-6045
- 文件大小116.29KB
- 发表时间2001-04
- DOI10.1108/08876040110387935
- 页码147-159
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