Improving the effectiveness of banks' service guarantees: The role of implementation
- 期刊名称Journal of Financial Services Marketing
- 作者Sarel, Dan; Marmorstein, Howard
- 卷第5卷
- 期第3期
- 印刷ISSN1363-0539
- 电子ISSN1479-1846
- 文件大小141.50KB
- 发表时间2001-4
- DOI10.1057/palgrave.fsm.4770020
- 页码215-226
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