The offering as the strategic focus
- 期刊名称Journal of Strategic Marketing
- 作者Kenyon, Alfred; Mathur, Shiv S.
- 卷第10卷
- 期第3期
- 印刷ISSN0965-254X
- 电子ISSN1466-4488
- 文件大小234.76KB
- 发表时间2002-01
- DOI10.1080/09652540210151360
- 页码171-188
[IEEE Proceedings of IPCC 97. Communication - Salt Lake City, UT, USA (1997.10.25-1997.10.25)] Proceedings of IPCC 97 Communication IPCC-97 - Proceedings of IPCC 97. Communication1997
[IEEE Proceedings of IPCC 97. Communication - Salt Lake City, UT, USA (1997.10.25-1997.10.25)] Proceedings of IPCC 97 Communication IPCC-97 - Author index1997
[IEEE IPCC 97. Communication - Salt Lake City, UT, USA (22-25 Oct. 1997)] Proceedings of IPCC 97. Communication - Logos on logosGrove, L.K. · 1997
[IEEE IPCC 97. Communication - Salt Lake City, UT, USA (22-25 Oct. 1997)] Proceedings of IPCC 97. Communication - Performance-based documentationGraham, M. · 1997
[IEEE IPCC 97. Communication - Salt Lake City, UT, USA (22-25 Oct. 1997)] Proceedings of IPCC 97. Communication - Prioritizing research topics in professional communicationCampbell, K.S. · 1997
[IEEE IPCC 97. Communication - Salt Lake City, UT, USA (22-25 Oct. 1997)] Proceedings of IPCC 97. Communication - Designing for the global communityGribbons, W.M. · 1997
[IEEE IPCC 97. Communication - Salt Lake City, UT, USA (22-25 Oct. 1997)] Proceedings of IPCC 97. Communication - Organizational communication and Web site designVan Der Geest, T. · 1997
[IEEE IPCC 97. Communication - Salt Lake City, UT, USA (22-25 Oct. 1997)] Proceedings of IPCC 97. Communication - Meeting the challenge of electronic communicationHawley, C.; Panda, P.; Holm, J. · 1997