Modeling Variation in Brand Preference: The Roles of Objective Environment and Motivating Conditions
- 期刊名称Marketing Science
- 作者Yang, Sha; Allenby, Gerg M.; Fennel, Geraldine
- 卷第21卷
- 期第1期
- 印刷ISSN0732-2399
- 电子ISSN1526-548X
- 文件大小266.08KB
- 发表时间2002-02
- DOI10.1287/mksc.21.1.14.159
- 页码14-31
[IEEE 2013 35th Annual International Conference of the IEEE Engineering in Medicine and Biology Society (EMBC) - Osaka, Japan (2013.07.3-2013.07.7)] 2013 35th Annual International Conference of the IEEE Engineering in Medicine and Biology Society (EMBC) - Conference committee2013
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