海量图书期刊资源,随时随地畅享阅读乐趣
The Effect of Brand Gender on Brand EquityLieven, Theo; Grohmann, Bianca; Herrmann, Andreas; Landwehr, Jan R.; van Tilburg, Miriam · Psychology & Marketing · 2014
Setting socially responsible marketing objectivesSirgy, M. Joseph; Lee, Dong‐Jin · European Journal of Marketing · 1996
The Changing Character of Industrial SellingWotruba, Thomas R. · European Journal of Marketing · 1980
Postmodern Marketing?Brown, Stephen · European Journal of Marketing · 1993
Marketing in a postmodern worldFuat Firat, A.; Dholakia, Nikhilesh; Venkatesh, Alladi · European Journal of Marketing · 1995
CommentaryCunningham, Anthony C. · European Journal of Marketing · 1999
Service loyaltyCaruana, Albert · European Journal of Marketing · 2002
Human ecology, geography and marketingRobson, Brian T. · European Journal of Marketing · 1969
E‐consumer behaviourDennis, Charles; Dennis, Charles; Merrilees, Bill; Jayawardhena, Chanaka; Tiu Wright, Len · European Journal of Marketing · 2009