Hierarchical Bayes Versus Finite Mixture Conjoint Analysis Models: A Comparison of Fit, Prediction, and Partworth Recovery

• 期刊名称Journal of Marketing Research
• 作者Andrews, Rick L.; Ansari, Asim; Currim, Imran S.
• 卷第39卷
• 期第1期
• 印刷ISSN0022-2437
• 文件大小109.73KB
• 发表时间2002-02
• DOI10.1509/jmkr.39.1.87.18936
• 页码87-98