Foreign expansion strategy and performance
- 期刊名称International Marketing Review
- 作者José Mas‐Ruiz, Francisco; Luis Nicolau‐Gonzálbez, Juan; Ruiz‐Moreno, Felipe
- 卷第19卷
- 期第4期
- 印刷ISSN0265-1335
- 文件大小116.31KB
- 发表时间2002-08
- DOI10.1108/02651330210435663
- 页码348-368
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