Hierarchical Bayes versus Finite Mixture Conjoint Analysis Models: A Comparison of Fit, Prediction, and Partworth Recovery
- 期刊名称Journal of Marketing Research
- 作者Rick L. Andrews, Asim Ansari and Imran S. Currim
- 卷第39卷
- 期第1期
- 印刷ISSN0022-2437
- 文件大小2664.34KB
- 发表时间2002-02
- DOI10.2307/1558586
- 页码87-98
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