发现好书期刊，享受阅读乐趣

海量图书期刊资源，随时随地畅享阅读乐趣

A strategic orientation for e-commerce investments: A customer equity approach

A strategic orientation for e-commerce investments: A customer equity approach

Dan Sarel,Howard Marmorstein

期刊名称Journal of Targeting, Measurement and Analysis for Marketing
作者Dan Sarel,Howard Marmorstein
卷第11卷
期第2期
电子ISSN1479-1862
文件大小218.53KB
发表时间2002-9
DOI10.1057/palgrave.jt.5740072
页码110-123

← 返回【学霸图书馆】主页