Eliciting Online Customers’ Preferences: Conjoint vs Self-Explicated Attribute-Level Measurements
- 期刊名称Journal of Marketing Management
- 作者Aggarwal, Praveen; Vaidyanathan, Rajiv
- 卷第19卷
- 印刷ISSN0267-257X
- 电子ISSN1472-1376
- 文件大小1030.09KB
- 发表时间2003-02
- DOI10.1080/0267257X.2003.9728205
- 页码157-177
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