Loyalty trends for the 21st century
- 期刊名称Journal of Targeting, Measurement and Analysis for Marketing
- 作者Capizzi, Mike; Ferguson, Rick; Cuthbertson, Richard
- 卷第12卷
- 期第3期
- 印刷ISSN0967-3237
- 电子ISSN1479-1862
- 文件大小230.06KB
- 发表时间2003-10-01
- DOI10.1057/palgrave.jt.5740109
- 页码199-212
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