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MARKETING OF HIGH-TECHNOLOGY PRODUCTS AND INNOVATIONS || INNOVATION OR MULTIPLE COPIES OF THE SAME LOTTERY TICKET: THE EFFECT OF WIDELY SHARED KNOWLEDGE ON ORGANIZATIONAL ADAPTABILITY

MARKETING OF HIGH-TECHNOLOGY PRODUCTS AND INNOVATIONS || INNOVATION OR MULTIPLE COPIES OF THE SAME LOTTERY TICKET: THE EFFECT OF WIDELY SHARED KNOWLEDGE ON ORGANIZATIONAL ADAPTABILITY

Anne M. Stewart, Guy W. Mullarkey and John L. Craig

期刊名称Journal of Marketing Theory and Practice
作者Anne M. Stewart, Guy W. Mullarkey and John L. Craig
卷第11卷
期第3期
印刷ISSN1069-6679
文件大小2711.93KB
发表时间2003
DOI10.2307/23232655
页码25-45

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