Case Study: Pampers — Relationship building using multiple channels
- 期刊名称Journal of Direct, Data and Digital Marketing Practice
- 作者Kate Boothby
- 卷第5卷
- 期第2期
- 印刷ISSN1746-0166
- 电子ISSN1746-0174
- 文件大小78.02KB
- 发表时间2003-10
- DOI10.1057/palgrave.im.4340231
- 页码166-170
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