Consumer switching behavior in the Asian banking market
Gerrard, Philip; Barton Cunningham, J.
- 期刊名称Journal of Services Marketing
- 作者Gerrard, Philip; Barton Cunningham, J.
- 卷第18卷
- 期第3期
- 印刷ISSN0887-6045
- 文件大小89.29KB
- 发表时间2004-05
- DOI10.1108/08876040410536512
- 页码215-223