Antecedents to new food product purchasing behavior among innovator groups in India
- 期刊名称European Journal of Marketing
- 作者Choo, HoJung; Chung, Jae‐Eun; Thorndike Pysarchik, Dawn
- 卷第38卷
- 印刷ISSN0309-0566
- 文件大小180.55KB
- 发表时间2004-05
- DOI10.1108/03090560410529240
- 页码608-625