Service brands and communication effects
- 期刊名称Journal of Marketing Communications
- 作者O'Cass, Aron; Grace, Debra
- 卷第10卷
- 期第4期
- 印刷ISSN1352-7266
- 电子ISSN1466-4445
- 文件大小80.91KB
- 发表时间2004-12
- DOI10.1080/1352726042000228286
- 页码241-254
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