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Strategic marketing and operations relationships: the case of the lean enterprise

Strategic marketing and operations relationships: the case of the lean enterprise

Piercy, Niall C.; Rich, Nick

期刊名称Journal of Strategic Marketing
作者Piercy, Niall C.; Rich, Nick
卷第12卷
期第3期
印刷ISSN0965-254X
电子ISSN1466-4488
文件大小131.64KB
发表时间2004-09
DOI10.1080/0965254042000262896
页码145-161

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