When Product Placement Is NOT Product Placement
- 期刊名称Journal of Promotion Management
- 作者Natharius, David; Galician, Mary-Lou
- 卷第10卷
- 印刷ISSN1049-6491
- 电子ISSN1540-7594
- 文件大小98.58KB
- 发表时间2004-05-11
- DOI10.1300/J057v10n01_15
- 页码213-218
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